Browse the Yoast shop to discover tools that help you optimize content and grow your website. From SEO plugins to online courses, the store offers practical resources designed for marketers and developers.
Every product in the shop connects to real SEO expertise, so you can improve search visibility, understand your analytics, and build better user experiences.
Shop Navigation And Account Features
Use the shop dashboard to manage licenses, download plugins, and track your subscriptions. Product tiles are organized by goal, making it easy to find the right tool for each stage of your SEO journey.
| Product | Primary Use | Access Type | License Scope |
|---|---|---|---|
| Yoast SEO Plugin | On-page optimization | Digital download | Single or multi-site |
| Yoast Academy Courses | Skill development | Online subscription | Individual or team |
| Yoast News SEO | News article optimization | Plugin add-on | Per domain |
| Yoast Video SEO | Video visibility | Plugin add-on | Per domain |
Yoast SEO Plugin Capabilities
Core Optimization Features
The plugin analyzes readability, keyword density, meta descriptions, and structured data. It provides inline suggestions so you can improve content before publishing.
Technical And Site Performance Aspects
XML sitemaps, internal linking suggestions, and schema integrations help search engines understand your site. The tool also supports pagination and canonical URLs to avoid duplicate content issues.
Content Marketing And Learning
Structured Courses From Yoast Academy
Guided lessons cover keyword research, on-page SEO, and content strategy. You can assign courses to teams and track progress inside your Yoast account.
Practical Resources And Templates
Downloadable checklists, content scorecards, and optimization templates integrate directly with the plugin. These materials help you standardize best practices across your site.
Pricing And License Management
Choose between annual and one-time licenses, with team discounts available for larger organizations. You can manage seats, revoke access, and view invoices from the same shop interface.
Next Steps With The Yoast Shop
- Review your current SEO workflow and identify gaps the plugins can fill.
- Compare license options in the shop and select the plan that matches your team size.
- Install the Yoast SEO plugin and run the built-in configuration wizard.
- Enroll in relevant Yoast Academy courses to get the most from each feature.
- Use the dashboard to monitor license status and download new versions promptly.
FAQ
Reader questions
How do I install the Yoast SEO plugin after purchasing?
After buying a license, download the plugin from the shop, upload it to your WordPress dashboard, and activate it using your license key.
Can I upgrade my current license to a team plan?
Yes, you can switch to a team plan in your account settings to add multiple seats and manage users centrally.
What happens if I need help with the setup process?
Yoast Academy courses and documentation include step-by-step guides to help you configure the plugin for your site.
Are updates included in the license fee?
Yes, all license tiers include access to plugin updates and security patches for as long as your subscription is active.