Burger King teams up with Illumination to bring The Secret Life of Pets to life in a playful, family-friendly way. This collaboration turns the familiar fast-food visit into a mini adventure inspired by the beloved animated film.
Fans can enjoy themed meals, collectible toys, and a vibrant visual experience that highlights the hidden world pets experience when humans leave home. The campaign blends storytelling, humor, and recognizable characters to create a memorable brand moment.
| Feature | Burger King Menu Item | The Secret Life of Pets Theme | Toy Category |
|---|---|---|---|
| Signature Meal | Whopper Jr. Combo | Secret Life branding elements | Collectible figure |
| Kids’ Meal | Chicken Tenders or Mini Burger | Character-themed packaging | Random mystery toy |
| Beverage | Frosty or fountain drink | Themed cup designs | Compatible with playsets |
| Availability | Participating locations | Limited-time promotion | While supplies last |
| Collectibles | With kids’ meals | Main characters featured | Series of 4 to 6 figures |
Menu Highlights Inspired by The Secret Life of Pets
Signature Combos and Kids’ Meals
The signature combo includes a Whopper Jr. with fries and a drink, while the kids’ meal offers a simpler menu with smaller portions. Each kids’ meal comes with a collectible toy that reflects characters from the film.
Themed Packaging and Visuals
Wrappers, cups, and bags feature playful designs that echo the movie’s colorful world. These visual details help strengthen brand recognition and create excitement at the counter.
Collectible Toys and Play Opportunities
Series and Surprise Elements
The toy series encourages repeat visits, as families try to collect the entire lineup. Each mystery toy is individually wrapped, adding an element of surprise for younger guests.
Compatibility with Home Play
Toys are designed to fit within a larger playset concept, inspiring storytelling based on scenes from The Secret Life of Pets. Parents appreciate items that support creative play beyond the restaurant visit.
Promotion Timeline and Availability
Limited-Time Offer Structure
The collaboration runs for a defined period, aligning with peak family dining hours and school schedules. Locations display clear signage to communicate availability and end dates.
Marketing and In-Store Execution
In-store posters, digital menu boards, and staff announcements highlight the offer. Visual merchandising reinforces the theme and draws attention to the toy collection aspect.
How to Make the Most of the Promotion
- Visit participating Burger King locations during the promotion window.
- Order kids’ meals to receive the collectible toy with your purchase.
- Check packaging for toy hints without opening the wrapper.
- Coordinate family visits to complete the series faster.
FAQ
Reader questions
What meal qualifies for the Secret Life of Pets toy?
Kids’ meals purchased at participating Burger King locations include one collectible toy from the series.
How many different toys are available in the set?
The collection typically includes four to six unique figures, encouraging customers to collect the entire series.
Are the toys sold separately from the meal?
No, the toys are only provided with qualifying kids’ meals and not available for individual purchase.
Do all locations have the Secret Life of Pets promotion?
Participation varies by restaurant, so it is best to check with your local Burger King for availability.