What is the Channel Plus and Xumo relationship
The relationship between Channel Plus and Xumo centers on integration that helps distributors and retailers offer streaming TV within managed service offerings. Channel Plus acts as a technology and distribution partner, enabling AV integrators to access Xumo content and advertising capabilities through a managed, white-labeled approach. Xumo contributes advertising-supported streaming channels and platform reach, while Channel Plus focuses on delivery, billing, and support for professional installers. This collaboration targets the growing consumer demand for over-the-top (OTT) services packaged as part of a reliable, professionally managed solution.
Channel Plus overview and focus
Channel Plus positions itself as a managed service and technology provider for the AV channel, connecting integrators with content, devices, and operational tools. Its model emphasizes recurring revenue, predictable installs, and ongoing support, which contrasts with one-time project sales. The company supports integrations with multiple streaming platforms and advertising partners to give integrators flexible options for building subscription-based offerings. Channel Plus typically supplies dashboards, provisioning tools, and billing systems intended to streamline day-to-day operations for AV businesses.
Channel Plus value proposition for integrators
- Managed service framework that supports white-label deployments
- Integrated billing, monitoring, and device provisioning
- Access to a curated set of streaming apps and advertising partners
- Ongoing support and training for professional installers
Xumo overview and positioning
Xumo is a connected TV platform that offers free, advertising-supported streaming channels, apps, and content discovery across TVs and connected devices. It operates as both a consumer-facing product and a business solution, enabling partners to embed its interface and advertising into their own services. Xumo’s content catalog includes live linear channels, on-demand programming, and FAST (free ad-supported streaming television) channels. Its platform is designed to work within OEM and partner environments, making it suitable for integration into broader managed service stacks.
Key Xumo capabilities
- FAST channels and app ecosystem on connected TVs
- Advertising inventory and revenue opportunities
- White-label options for partners
- Device and platform support across TVs, streaming sticks, and set-top solutions
How Channel Plus and Xumo work together
Channel Plus can surface Xumo content within its managed service portal, giving integrators a way to offer streaming TV as part of a managed package. This often appears as a curated selection of Xumo channels and apps delivered through Channel Plus’s dashboard and device provisioning flow. The partnership allows integrators to add streaming capability without building custom integrations, while billing and support remain centralized through Channel Plus. Xumo’s advertising features may also be surfaced as an optional revenue stream for integrators who include managed advertising in their service plans.
Integration benefits for distributors and AV integrators
For distributors and AV integrators, the Channel Plus and Xumo relationship can simplify the process of adding streaming TV to managed service agreements. Distributors gain a repeatable workflow for selling, deploying, and supporting streaming content, while integrators can position streaming as an ongoing service rather than a one-time installation. Centralized billing, device management, and support can reduce overhead, and the combination of Channel Plus operations tooling and Xumo content helps create a more predictable customer experience. This setup may also open incremental revenue opportunities through advertising tiers or upgraded channel bundles.
Practical integration features
| Feature | What it offers | Why it matters |
|---|---|---|
| White-label streaming interface | Seamless branding through Channel Plus portal | Consistent customer experience under integrator brand |
| Centralized billing and provisioning | One system for managing streaming service subscriptions | Simplifies operations and recurring revenue tracking |
| Access to Xumo FAST channels and apps | Broad selection of free, ad-supported TV content | Increases value of managed service packages |
| Advertising options (where available) | Potential additional revenue stream for integrators | Monetizes audience reach within managed services |
| Ongoing support and training | Installer-focused resources from Channel Plus | Reduces learning curve and support burden |
Considerations and best practices for integrators
When evaluating the Channel Plus and Xumo relationship, integrators should confirm current feature availability, regional reach, and compliance requirements in their markets. It is useful to clarify how advertising revenue, if applicable, is structured and reported. Reviewing device compatibility, customer support expectations, and contractual terms can reduce surprises during deployment. Starting with a small pilot, documenting workflows, and gathering customer feedback can help refine how streaming is positioned within larger managed service offerings. Keeping integration documentation and operational processes organized supports efficient troubleshooting and long-term scalability.
Summary of the Channel Plus and Xumo relationship
The Channel Plus and Xumo relationship is designed to make it easier for distributors and AV integrators to include streaming TV within managed service agreements. By combining Channel Plus’s managed service framework with Xumo’s content and advertising platform, the partnership aims to deliver a repeatable, supportable offering for professional installers. The arrangement can simplify operations, create incremental revenue options, and help integrators respond to consumer demand for streaming TV packaged as part of a managed solution. As with any technology partnership, ongoing evaluation of features, compliance, and customer value is recommended to ensure the arrangement aligns with long-term business goals.