DIRECTV NOW is a live TV streaming service from AT&T that delivers major networks, sports, news, and entertainment without a satellite contract. This review outlines core channel lineups, pricing tiers, device support, and key limitations to help you decide if it fits your viewing habits. Coverage reflects the current offer as of 2024, when the service was rebranded from AT&T TV NOW to DIRECTV NOW and operates as part of AT&T’s broader streaming strategy. Subsequent updates maintain plan clarity, regional availability details, and reliable guidance for new and existing subscribers.
Plans and Channel Lineups
Core Offerings
DIRECTV NOW organizes its service into named packages that vary by included channels and pricing. While exact channel mixes can differ by market, typical plans include:
- Live a Little — Entry-level package with local and a selection of national channels.
- Choose — Adds more entertainment and lifestyle networks with moderate channel counts.
- Choose Max — Broader lineup including sports and premium options where available.
- Premier — Top-tier package with the widest channel selection, including regional sports and premium suites.
All plans typically include cloud DVR with varying storage, multiple simultaneous streams, and access to streaming features like profile management and on‑demand content. Availability of specific channels and add‑ons such as HBO, Cinemax, SHOWTIME, and STARZ depends on your location and selected plan.
Pricing and Add‑Ons
Base Rates and Market Variations
Pricing for DIRECTV NOW is quoted as a monthly subscription and can vary by region, promotional activity, and the presence of discounts for new subscribers. Base prices generally align with the package tier, with higher tiers costing more due to increased channel counts and optional premium networks. State and local taxes, applicable fees, and potential regulatory charges are typically added at checkout.
| Package | Typical Channel Count | Approximate Monthly Price (USD) | Availability Notes |
|---|---|---|---|
| Live a Little | 30–50+ | $30–$40 | Local + national basics; markets vary |
| Choose | 60–100+ | $40–$60 | More entertainment and lifestyle networks |
| Choose Max | 100–150+ | $50–$70 | Includes regional sports where offered |
| Premier | 150+ | $65–$85+ | Broadest lineup; premium add‑ons optional |
Add‑ons for premium channels and sports packages are available for most plans, with costs added monthly. Contracts and credit checks are generally not required, and some promotions may lower the initial months’ price. Price changes can occur after promotional periods, and it’s important to review the latest rates on the official site or via customer support before committing.
Supported Devices and Streaming Experience
DIRECTV NOW works on a wide range of internet‑connected devices, making it flexible for different viewing preferences. Supported platforms include smartphones, tablets, smart TVs, streaming media players, and web browsers. Notable device apps and compatibility details are summarized below:
| Device Type | App Availability | Key Features |
|---|---|---|
| iOS (iPhone/iPad) | App available | Live TV, DVR, offline downloads |
| Android | App available | Live TV, DVR, offline downloads |
| Roku | App available | Channel on operating system, voice search |
| Amazon Fire TV | App available | Live TV, downloads, Alexa integration |
| Apple TV | App available | High‑quality streaming, Siri remote control |
| Chromecast | App or Cast support | Stream from phone/tablet to TV |
| Web browser | Browser streaming | Accessible via AT&T account login |
The streaming quality depends on your internet connection, with 720p and 1080p typically available. Adaptive streaming helps maintain playback on fluctuating connections. Offline downloads are supported on mobile apps, which is useful for travel or areas with unreliable internet. Parental controls and multiple user profiles are included, allowing personalized experiences across devices.
Internet Requirements and Data Usage
A stable broadband connection is essential for DIRECTV NOW. Recommended speeds vary by stream quality, with higher resolutions requiring more bandwidth. Estimated data consumption for live streaming is roughly:
- 540p (SD): ~0.7 GB per hour
- 720p (HD): ~1.5 GB per hour
- 1080p (Full HD): ~3 GB per hour
- 4K (when available): ~7 GB per hour
These figures are estimates and can vary based on compression and network conditions. If you rely on mobile hotspots or have limited data plans, it’s wise to monitor usage and consider higher‑capacity internet options in your household.
Customer Support and Account Management
Support options include online help, phone assistance, and in‑store guidance at AT&T locations where available. The account portal and mobile app let you manage billing, view bills, change plans, add premium channels, and check DVR space. Note that customer service experiences can vary, and wait times may increase during peak periods or after major programming changes. Keeping your AT&T account in good standing is important to avoid service interruptions.
Frequently Asked Questions
Is DIRECTV NOW available nationwide?
DIRECTV NOW has broad national availability but may not include every local channel in all regions. Check the official site or app with your ZIP code to see precise local channel availability and any regional restrictions.
Can I cancel or change plans at any time?
Most plans allow changes with month‑to‑month terms. Cancellation policies and any applicable fees or prorated charges should be reviewed during the sign‑up flow or by contacting support. Promotional pricing may affect early changes, so it’s best to confirm details before committing.
How does the cloud DVR work?
Cloud DVR is included with varying storage depending on the plan. Recordings are typically retained for a limited period, after which they may expire if not managed. You can often add extra storage or manage recorded content through the app or web account.
Are there additional fees beyond the monthly price?
Yes, expect taxes, regulatory fees, and possible one‑time activation or setup fees. These charges are generally disclosed before checkout, but reviewing the final price breakdown at billing is recommended.
Can I use my own router or modem?
Yes, you can use your own compatible router and modem, provided they support your internet plan’s speeds and are properly configured. A wired Ethernet connection is recommended for the most stable streaming performance.