Do Us a Flavor 2019 invited consumers to redesign a classic snack by submitting new flavor ideas and voting for favorites. The campaign highlighted innovation in taste, packaging, and community-driven product development.
Through this initiative, the brand connected with food enthusiasts, generated buzz on social media, and identified trending flavors for future limited-edition releases.
Campaign Overview
Do Us a Flavor 2019 operated as a crowdsourced innovation program where fans could propose, discuss, and judge new snack flavors.
| Campaign Element | Details | Impact Metric | Consumer Insight |
|---|---|---|---|
| Submission Phase | Consumers submitted original flavor concepts online | Thousands of entries received | High interest in customization and creativity |
| Public Voting | Registered voters chose their favorite concepts | Millions of votes tallied | Strong engagement around flavor experimentation |
| Winning Flavor | Top vote-getter produced as limited-edition snack | Retail availability and social amplification | Demand for bold, shareable taste experiences |
| Runners-Up | Notable concepts highlighted in marketing | Extended brand storytelling | Appreciation for variety and regional preferences |
Flavor Innovation Trends
Consumer Preferences in 2019
Do Us a Flavor 2019 revealed preferences for globally inspired spices, bold heat levels, and nostalgic twists on familiar tastes.
Community Participation Mechanics
How Fans Submitted Ideas
Participants submitted flavor concepts through online forms, including suggested ingredients, brand fit, and creative narrative.
Voting and Selection Process
Voting windows encouraged frequent engagement, while judges balanced fan sentiment with production feasibility and brand alignment.
Marketing and Social Engagement
Digital Campaign Strategy
Short-form videos, interactive polls, and behind-the-scenes content showcased the journey from idea to shelf-ready product.
Influencer and Celebrity Involvement
Food creators and influencers tasted finalist concepts, amplifying reach and lending credibility to the public vote.
Product Development Insights
From Concept to Limited Edition
Winning flavors underwent recipe refinement, sourcing adjustments, and shelf-life testing before limited-run production.
Packaging and Branding Decisions
Designs highlighted contest heritage, voter testimonials, and playful visuals to differentiate from standard stock-keeping units.
Future Crowdsourced Innovation
- Use open contests to uncover emerging taste trends before they peak
- Balance fan enthusiasm with rigorous product testing and cost analysis
- Leverage social proof by showcasing voter stories and finalist concepts
- Convert winning ideas into rotating limited editions to sustain excitement
- Integrate feedback loops that keep participants informed from submission to shelf
FAQ
Reader questions
How did Do Us a Flavor 2019 encourage consumer creativity?
The campaign provided a simple online submission process, clear guidelines, and meaningful incentives, turning everyday snack lovers into co-creators.
What criteria were used to judge submitted flavors?
Judges evaluated originality, taste potential, brand fit, production viability, and alignment with emerging culinary trends.
Were non-winning ideas ever developed further?
Select runner-up concepts appeared in regional test markets, future limited editions, or collaboration menus, honoring community input.
How did limited-edition availability affect sales and loyalty?
Scarcity drove trial among curiosity-driven shoppers, while social sharing reinforced long-term brand favorability and repeat purchase intent.