What Is a Facebook Gift Card and How It Works
A Facebook gift card is a store credit issued by Meta that can be applied to eligible purchases across Meta-owned services, such as Facebook and Instagram. These prepaid cards are typically purchased in fixed denominations and intended for personal use, gifting, or promotional incentives. When redeemed, the card value is stored as account credit and can be used toward supported ad purchases, digital offerings, or subscriptions where permitted. The card is not a debit or credit card and does not carry the privileges of a payment method such as a bank card or PayPal. This guide explains how to redeem a Facebook gift card, check your balance, and address common issues.
How to Redeem a Facebook Gift Card on Facebook or Instagram
You can redeem a Facebook gift card on the web or via the mobile apps for Facebook and Instagram. The steps are similar across platforms and typically involve locating a digital or physical card code and entering it in the appropriate settings area. The credit is applied to your account and can generally be used for eligible purchases or ad spending where supported. Note that policies and eligible regions may vary, and the card cannot be redeemed for cash in most cases. Follow these steps to add the balance to your account.
Find the Card Code or PIN
- Digital card: open the email or message containing the code, or view it in your order history.
- Physical card: scratch off the protective panel to reveal the code and, if present, a separate PIN.
- Take note of any expiration dates or region restrictions printed on the card.
Redeem on the Facebook or Instagram Website
- Log in to your Facebook or Instagram account in a browser.
- Navigate to the relevant promotions or ad credit section (such as Ads Manager or the Commerce Manager depending on context).
- Look for an option to add payment method or apply gift card code, and enter the code carefully.
- Select Apply and confirm that the balance reflects in your account.
Redeem via the Mobile App
- Open the Facebook or Instagram app and sign in.
- Go to Settings, then locate Ads or Commerce settings depending on the feature available in your region.
- Find the option to apply a gift card or payment method and enter the code.
- Confirm the entry and verify that the balance appears in your account.