Display on Buildings: Permanent and Temporary
When the flag is flown from a building, it should be hung vertically with the union (the blue field with stars) at the peak of the staff unless the flag is being displayed horizontally against a wall or window. If the staff is affixed to a projecting ledge or window frame, the union should be placed at the flag’s own peak. For structures with multiple entrances, the flag should be positioned to face the principal entrance unless a different orientation follows local protocol. When displayed over a street, the union should face north on an east–west street or east on a north–south street to give the appearance of flying in the wind.
Morning to Evening Rule
Traditionally, the flag should be displayed only from sunrise to sunset. If the flag is properly illuminated during darkness so that it is clearly visible on the horizon, it may be displayed 24 hours a year. Compliance with illumination standards is recommended for businesses, memorials, and public venues that maintain a nightly flag display.
Weather and Material Durability
Use a weather-resistant flag and staff to prolong life. In severe wind or storms, lower or remove the flag to prevent tearing or loss. A damaged flag should be retired respectfully, typically by burning in a dignified ceremony rather than discarding with ordinary trash.
Half-Staff and Memorial Context
Half-staff displays on government buildings are typically coordinated by executive order or established memorial protocol. Private organizations and individuals may also lower the flag to honor prominent figures or significant community tragedies, but they should confirm the appropriate duration and local expectations. On Memorial Day, the flag is often raised briskly to the peak and then lowered to half-staff until noon, after which it is raised to the peak for the remainder of the day.
Respectful Handling and Storage
Never let the flag touch the ground, floor, or any object beneath it. When moving or storing the flag, fold it neatly into a traditional triangular shape, with only the stars visible. Avoid using the flag as part of costumes, uniforms, or advertising, and do not print it on items likely to be discarded or used for temporary decoration. Carry the flag aloft and free, never flat or dragging.
Parades, Processions, and Civic Events
In parades, the flag should be carried to the flag’s own right (the observer’s left) or in front of a line of other flags. When multiple flags are displayed from staffs in a line, the United States flag should be at the center and at the highest point. During ceremonies involving the raising and lowering of the flag, all present should face the flag, stand at attention, and place the right hand over the heart. Members of the armed forces in uniform and veterans may render a military salute.
Retail and Civic Display Checklist
For shops, offices, and public halls, follow a consistent standard for each display situation. Below is a quick checklist that aligns with widely adopted civic guidance and can be used for staff training or policy documentation.
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Orientation (staff-mounted) | Union at peak, visible to observer | General etiquette guidance |
| Height in a procession | At or above the level of other flags | General etiquette guidance |
| Night display | Requires adequate illumination | General etiquette guidance |
| Storm policy | Lower or secure the flag in high winds | General etiquette guidance |
| Retired flag disposal | Dignified disposal, often by burning | General etiquette guidance |
Front-Yard and Residential Guidance
For homes, mount the flag on a staff firmly fixed at an appropriate height so it does not obstruct walkways or pose a hazard. Position it where the union will be clearly visible from the street, typically at or near the peak of the staff. If you share a wall or fence with a neighbor, coordinate placement to avoid conflicting displays. In multi-unit buildings, building-wide rules or homeowners association guidelines may specify who is responsible for the flag and when it should be illuminated.