In 2011, self tanning products focused on gradual bronzers, buildable formulas, and new hybrid lotions designed to dry faster and smell lighter than earlier options. Consumers compared water-based and oil-based actives while looking for streak-free results that lasted through showers and clothing.
Below is a snapshot of leading brands, key product formats, and performance expectations from the 2011 self tanning market to guide realistic expectations and shopping choices.
| Brand | Primary Active | Key Product Type | Notable Trait in 2011 |
|---|---|---|---|
| St. Tropez | DHA | Classic Bronzing Lotion | Developed color with smoother application |
| Lancôme Sublime Bronze | DHA + tanning accelerator | Self Tanning Serum | Shift toward skincare-style textures |
| Jergens Natural Glow | Gradual DHA | Everyday Body Lotion | Affordable daily buildable color |
| Barefoot Renaissance Cocoa Butter | DHA + cocoa butter | Bronzing Butter | Moisturizing appeal with subtle scent |
| Neutrogena MicroBronze | DHA complex | Foaming Lotion | Lightweight, quick-drying formula |
Formulation Choices Water Based Versus Oil Based
Formulations in 2011 were often described as water based or oil based, influencing application feel and how streaky the results could be. Water based lotions absorbed quickly, appealed to consumers who disliked heavy residues, and were marketed as easier to layer under clothing. Oil based bronzers provided longer wear on certain skin types but required more care during application to avoid visible lines where skin met joints.
Application Tips For Even Color
Preparing Skin And Tools
Exfoliation and thorough cleansing helped reduce patchiness, while using a tanning mitt or specialized glove minimized streaks and preserved hand cleanliness. Many guides recommended applying to damp skin for smoother blending, while others preferred completely dry skin for more controlled absorption in targeted areas.
Techniques For Different Body Areas
Circular motions worked well on knees and elbows, while long sweeping strokes suited the legs and arms. Users often applied more product to the ankles and wrists and less to the center of larger muscle groups to avoid creating darker bands that looked uneven through clothing.
Odor And Wear Time In 2011 Products
Early generation DHA formulas carried a reputation for strong chemical odor, and by 2011 many brands reduced that scent with lighter bases and added fragrances. Faster drying claims were common, yet real world wear times still varied based on humidity, clothing friction, and how recently the skin had been shaved or waxed.
Key Takeaways And Recommendations
- Choose gradual DHA lotions for daily maintenance and stronger session products for quick special event results.
- Exfoliate well ahead of application and follow with a lightweight moisturizer on dry elbows and knees to promote even color.
- Match product type to your lifestyle, favoring quick drying lotions for busy mornings or richer butters for very dry skin.
- Test color development on a small area first, especially when switching between brands with different DHA concentrations.
FAQ
Reader questions
Will these products give me an instant tan when I apply them in 2011?
No, most self tanning products rely on DHA which reacts slowly with dead surface cells, so color develops over several hours and is usually complete overnight.
Can I use these lotions every day to maintain color without streaks?
Many users adopt gradual tanning formulas for everyday use, but skipping exfoliation or applying too heavily on certain areas can still cause streaks even with daily routines.
How long will a self tanned look last if I shower twice a day in 2011?
Frequent washing and exfoliation shorten the life of a tan, typically fading within five to seven days, and using harsh soaps can accelerate the fading process.
Will these tans rub off onto clothing and sheets right after application?
Dried formulas are more transfer resistant, but until a tan is fully developed users often see faint color transfer on fabrics, especially on the first few showers.