Overview of Blake and Jen Wilson's Professional Work
Blake and Jen Wilson are known as co-founders of BrandLab, a marketing consultancy, and as the co-hosts of the Do You First podcast. Their work centers on helping brands grow through marketing strategy, content, and partnerships. This article explains how each of them generates income, the structure of their ventures, and how their roles differ and overlap in their business activities.
Blake Wilson: Primary Roles and Income Sources
Consulting and Agency Work
Blake Wilson operates primarily as a co-founder and consultant at BrandLab, where he leads strategy and client work. His income from this venture comes from agency fees, project work, and retainers tied to marketing services.
Public Presence and Media
He also earns through public speaking, media appearances, and by building his personal brand. These streams support his visibility and can open additional opportunities such as partnerships and advisory roles.
Investment and Other Ventures
Available public information suggests Blake may be involved in small angel investments and side projects, though these are typically smaller relative to his core agency income. No verified details indicate large-scale real estate holdings or other unrelated businesses at this time.
Jen Wilson: Primary Roles and Income Sources
Marketing Strategy and Brand Work
As a co-founder of BrandLab, Jen Wilson focuses on marketing strategy and campaign development. Her revenue comes from the same agency model as Blake, with shared overhead and operational costs across the team.
Podcast and Content Creation
Through the Do You First podcast, Jen generates income via sponsorships, advertisements, and listener support. The podcast also reinforces their expertise and drives interest in their consulting services.
Additional Content and Speaking
She contributes articles, appears in interviews, and participates in panels. These activities expand their reach and support premium pricing for their core consulting work.
How They Work Together and Divide Responsibilities
Blake and Jen operate as co-CEOs of BrandLab, sharing high-level strategy, client oversight, and business development. Blake often focuses on operations and client strategy, while Jen leads creative direction and content. Their podcast is a joint effort, allowing them to present a unified voice while highlighting individual strengths.
Income Sources Compared
| Income Source | Blake Wilson | Jen Wilson |
|---|---|---|
| BrandLab agency revenue | Shared ownership | Shared ownership |
| Do You First podcast | Co-host, revenue shared | Co-host, revenue shared |
| Personal speaking and media | Active | Active |
| Investments and side projects | Reported, scale unclear | Reported, scale unclear |
Key Professional Milestones and Timeline
| Date or Period | Event | Why It Matters |
|---|---|---|
| BrandLab founding (year not confirmed publicly) | Co-founding the agency | Established their core business model and primary income base |
| Do You First podcast launch | Started co-hosting | Expanded their reach and opened podcast revenue streams |
| Consistent media presence over years | Interviews, panels, bylines | Built authority and supported higher consulting rates |
Business Model and Revenue Structure
BrandLab functions as a marketing consultancy, billing clients for strategy, creative work, and campaign management. This model provides recurring revenue through multi-month engagements and retainers. The podcast operates under a similar partnership structure, with shared hosting duties and aligned sponsorship deals. Both streams emphasize long-form, relationship-driven business rather than one-off or highly speculative income. Public disclosures do not confirm ownership of major real estate or equity stakes outside their main ventures.
Public Perception and Reputation
Public discussion describes Blake and Jen as experienced marketers who position themselves as approachable yet professional. Their podcast is frequently cited as a key channel for marketing insights. While detailed financials are not publicly audited, their described income model fits standard agency and media practices. There are no widely reported disputes or unverified allegations affecting their professional standing.
Frequently Asked Questions
- How do Blake and Jen Wilson primarily make money? They earn mainly through their marketing agency BrandLab, podcast revenue, speaking engagements, and media appearances.
- Do they work together or separately? They work together as co-CEOs of BrandLab and co-host the podcast, while also handling overlapping client and content duties.
- Is their income stable year to year? Income likely fluctuates with client contracts and podcast performance, but diversified streams provide a relatively stable base.
- Are they investors or founders outside marketing? Public information only confirms marketing-related ventures; there are no verified reports of significant investments in other industries or real estate.
Summary and Takeaways
Blake and Jen Wilson earn their living primarily through their co-founded marketing agency BrandLab, supplemented by their shared work on the Do You First podcast and public speaking. They operate as co-CEOs, dividing strategic, creative, and operational tasks while presenting a joint front to clients and listeners. Their business model relies on recurring agency contracts and ongoing media partnerships rather than one-time or highly speculative income. Available records do not confirm outsized investments or ownership in unrelated sectors.