JB Mauney remains one of the most recognizable names in professional rodeo, but fans often wonder what he does now after retiring from the arena. This look at his current projects focuses on his post-competition career moves and long-term impact on the sport.
From media appearances to business ventures, Mauney has built a steady presence beyond bull riding. The following sections break down his main activities in the areas of media, business, mentorship, and industry influence.
| Current Focus | Primary Activities | Time Allocation | Measurable Impact |
|---|---|---|---|
| Media and Commentary | Event analysis, interviews, digital content | High during season, moderate off-season | Expanded reach across broadcast and streaming platforms |
| Business and Endorsements | Partnerships, brand representation, speaking events | Steady year-round | Multiple revenue streams and increased marketability |
| Mentorship and Coaching | Young rider clinics, one-on-one guidance | Mauney focuses on safe practices and career longevityModerate, often scheduled around travel | |
| Industry Advocacy | Safety initiatives, rule discussions, athlete representation | Selective, aligned with personal values | Contributions to safer competition standards |
Media Appearances and Public Profile
Since stepping away from full-time competition, JB Mauney has remained visible through regular media engagements. He appears on television specials, streaming rodeo events, and talk segments, offering insight from a former champion’s perspective.
These appearances are carefully chosen to align with his public image and long-term goals. By staying involved in broadcast rodeo, he helps introduce the sport to new audiences while reinforcing his relevance in the community.
Business Ventures and Endorsements
Mauney has translated his rodeo success into stable business opportunities, including partnerships with brands that share his values. These arrangements range from product representation to co-branded merchandise lines.
He also participates in corporate events and private meet-and-greets, which provide both income and exposure. This side of his career supports his lifestyle while keeping him connected to fans outside of competition.
Mentorship and Coaching Young Riders
One of the most consistent parts of what JB Mauney does now is mentor younger athletes who are trying to make it on tour. He frequently hosts clinics that focus on technique, mental preparation, and physical conditioning.
By emphasizing safety and sustainable careers, he helps newcomers avoid common pitfalls. This mentorship role keeps him actively invested in the future of professional rodeo.
Industry Influence and Advocacy
Behind the scenes, Mauney contributes to conversations about animal welfare, judging criteria, and athlete protections. His experience gives weight to proposals that aim to improve conditions for riders at every level.
While he does not lead every initiative, his measured involvement helps bridge the gap between competitors and sanctioning bodies. This advocacy work shapes the long-term direction of professional rodeo.
Future Focus and Legacy Building
Looking ahead, JB Mauney is building a legacy that extends far beyond his titles. His combination of competitive excellence, business savvy, and community leadership defines his ongoing influence.
- Maintain a visible presence through media and event appearances
- Grow business partnerships that align with rodeo values
- Invest in mentorship programs for young professionals
- Support industry initiatives that improve safety and fairness
- Expand digital engagement to reach global audiences
FAQ
Reader questions
Does JB Mauney still compete in rodeo events?
He competes only in select special events and exhibitions, focusing more on mentorship and media work than a full competitive schedule.
How does he stay involved in the rodeo community?
Through coaching clinics, judging assignments, and participation in industry committees that influence rules and safety protocols.
What types of businesses is he associated with now?
He endorses brands related to outdoor lifestyle, livestock care, and rodeo services, and he appears in targeted advertising campaigns.
Is he active on social media and digital platforms?
Yes, he shares training tips, behind-the-scenes content, and insights from his mentoring work to reach fans online.