Laurie Hernandez transitioned from Olympic gymnastic stardom to a multifaceted public career, blending performance, business, and media work. Today, what does laurie hernandez do now centers on brand partnerships, digital content, and live events.
Her trajectory reflects deliberate shifts from elite sport to entertainment and entrepreneurship, with each phase building a recognizable personal brand. The following sections outline her current roles, business initiatives, and public engagements in detail.
| Current Role | Primary Focus | Key Partners | Platform |
|---|---|---|---|
| Media Personality | Television, podcasts, red carpet hosting | NBC, ESPN, SiriusXM | TV, social |
| Brand Partner | Sponsorships, ambassador programs | Squarespace, Nike, AT&T | Digital, events |
| Content Creator | Short-form video, behind-the-scenes, lifestyle | TikTok, Instagram, YouTube | Social platforms |
| Entrepreneur | Product lines, equity investments | Rogue Roma, Scout Security | E-commerce, pitch events |
Media Appearances and On Screen Roles
Television and Digital Hosting
Laurie Hernandez maintains a steady presence across broadcast and digital platforms as a host and commentator. She appears on sports and entertainment shows, covering events for NBC and ESPN while helming red carpet segments for major award shows. Her background in high-pressure competition helps her deliver concise, engaging live television.
Podcast and Long Form Video
In addition to traditional media, she participates in curated podcast conversations and long form digital interviews that explore her career, mental health, and business decisions. These formats allow deeper storytelling and connect her with niche audiences seeking athlete perspectives beyond highlight reels.
Brand Partnerships and Endorsements
Sponsorship Portfolio
Brand partnerships form a core pillar of what does laurie hernandez do now, featuring deals with squarespace for small business tools, Nike for activewear, and AT&T for connectivity campaigns. She evaluates opportunities based on alignment with her values, audience relevance, and long term creative freedom, ensuring each collaboration supports her broader professional narrative.
Influencer and Ambassador Work
As an ambassador, Laurie engages in experiential marketing, community activations, and curated social campaigns that blend lifestyle with product storytelling. Her approach emphasizes authenticity, leveraging lived experience from gymnastics to demonstrate real world use cases for partnered brands.
Entrepreneurship and Investment Portfolio
Product Lines and Equity Stakes
Entrepreneurship marks a key answer to what does laurie hernandez do now, including co-founding Rogue Roma, a luxury loungewear brand, and holding advisory roles in portfolio companies such as Scout Security. She balances creative direction with operational oversight, focusing on design integrity, responsible manufacturing, and scalable growth.
Strategic Investments
Her investment strategy targets consumer brands, technology, and media startups, often entering through crowdfunding platforms or angel rounds. She prioritizes teams with clear missions, diverse leadership, and measurable impact, treating capital as a tool for building inclusive, future focused businesses.
Public Engagement and Speaking
Conferences and Corporate Events
Laurie expands her reach through keynote speaking at corporate conferences, youth summits, and sports forums, where she discusses resilience, brand building, and navigating transition. Her sessions blend personal anecdotes with practical frameworks, helping organizations connect purpose with performance.
Community Initiatives
She supports mentorship programs and athletic outreach, particularly for young women, emphasizing financial literacy, body positivity, and education. These initiatives reinforce her public image as a role model while creating tangible opportunities for underserved communities.
Strategic Focus and Key Takeaways
- Diversified revenue through media, brands, and entrepreneurship
- Selective partnerships that align with personal values and audience interests
- Active involvement in startup investing and mentorship
- Strong emphasis on authenticity and transparent storytelling
- Continuous skill development in hosting, negotiation, and business operations
FAQ
Reader questions
How does Laurie Hernandez generate income today compared to her gymnastics career?
She diversifies income through media appearances, brand endorsements, business equity, and speaking fees, shifting from a sport salary to entrepreneurial and partnership models that reward long term personal branding.
What types of brands are most likely to partner with Laurie Hernandez now?
She works with lifestyle, technology, and consumer brands that align with her values around authenticity, accessibility, and innovation, especially those focused on small business tools, wellness, and connected living.
Does Laurie Hernandez have an active role in startup investing or only established brand deals?
She actively invests in and advises startups, taking equity stakes in consumer and tech companies while providing strategic guidance, which complements her public-facing media and endorsement work.
How does Laurie Hernandez balance public visibility with personal boundaries in her current roles?
She curates her public schedule through selective projects, clear contractual terms on usage, and a supportive team that prioritizes sustainable pacing, mental health, and long term brand integrity.