Casper is the leading online mattress company known for convenient home delivery and risk-free trials, but where is Casper actually filmed for its product videos and commercials? Many of the brand familiar scenes, including setup clips and lifestyle tests, are captured in professional studios around the United States.
This guide breaks down the main production hubs, on location shoots, and studio facilities that regularly appear in Casper content, using a quick reference table and focused sections.
| Facility Type | Typical Location Cities | Primary Use in Casper Filming | Key Characteristics |
|---|---|---|---|
| Large Studio Soundstages | Los Angeles, CA; New York, NY | Controlled lighting for product unboxing, durability tests, and clean lifestyle setups | Consistent lighting, multiple backdrop options, easy crew access |
| Warehouse and Loft Spaces | Los Angeles, CA; Chicago, IL | Unboxing sequences, team meetings, and real mattress compression demonstrations | Industrial feel, high ceilings, flexible floor space for mattress handling |
| On Location Bedroom Shoots | Suburbs of Los Angeles, CA; Miami, FL; Austin, TX | Authentic home environment shots showing mattresses in real settings | Natural lighting, styled rooms, lifestyle context for viewers |
| Retail Partner Stores | Selected U.S. cities with Casper Labs | Showcasing the unboxing experience and in-person feel of Casper mattresses | Brand consistency, customer interaction scenes, controlled environment |
| Hotel and Hospitality Venues | Las Vegas, NV; Orlando, FL | Testing comfort at scale, group sleep trials, and travel-friendly storylines | Large rooms, professional bedding, opportunity for extended testing footage |
Studio Filming and Controlled Environment Shoots
Much of the polished product content for Casper is produced in dedicated studio spaces. These locations offer consistent lighting, modular backdrops, and easy access for the mattress, which is often compressed on camera for visual impact.
Major production studios in Los Angeles and New York handle a large portion of the scripted commercials, side-by-side comparisons, and slow-motion tests that highlight the materials and support layers of Casper mattresses.
On Location Lifestyle and Bedroom Shoots
To maintain an authentic feel, Casper also films in real bedrooms across key markets. These shoots focus on how a Casper mattress fits into everyday life, with styled decor and soft, natural lighting.
Homes in suburbs of Los Angeles, as well as design-forward properties in Miami and Austin, often serve as backdrops for scenes that emphasize comfort, recovery, and undisturbed sleep.
Warehouses, Lofts, and Team Filming Sessions
Unboxing and First Impression Content
Large loft spaces and warehouses provide the room needed to film the full unboxing journey. The open layouts allow camera crews to capture wide shots of the compressed box, the reveal of the mattress, and team reactions in a single take.
Durability and Compression Tests
These same facilities are used for controlled durability tests, where crews repeatedly compress and unroll Casper mattresses to showcase resilience and recovery without worrying about residential constraints.
Retail Stores, Hotels, and Partnership Venues
Casper leverages its own retail Labs and partner locations to blend online and offline storytelling. Filming inside a Lab environment helps illustrate the in-store experience while keeping the brand messaging consistent.
Hotels in cities such as Las Vegas and Orlando are often selected for larger scale sleep trials, where multiple Casper mattresses are set up for side-by-side comfort tests under real guest conditions.
Key Takeaways for Understanding Casper Filming Locations
- Primary filming occurs in Los Angeles and New York studio facilities for controlled product visuals.
- On location shoots in bedrooms across major U.S. cities add authenticity to lifestyle scenes.
- Warehouses and lofts support unboxing, team meetings, and durability demonstrations.
- Retail Labs and partner hotels are used to showcase in-store and large-scale sleep trial experiences.
- The brand balances studio precision with real home settings to connect with different viewer preferences.
FAQ
Reader questions
Are the Casper commercials filmed in actual homes or only in studios?
A mix of both is used, with lifestyle bedroom scenes filmed in real homes and stylized product shots handled in professional studios for consistent lighting and branding.
Do Casper films show real customers sleeping on the mattresses on camera?
Yes, some shoots include team members and selected guests testing the mattresses in hotels and large spaces to highlight comfort and motion isolation in group settings.
Why does Casper film so many tests with mattress unboxing and rolling?
These sequences help demonstrate the compacted box delivery, the simplicity of setup, and the material response, making technical features easy to see in short-form videos.
Are any iconic landmarks or famous locations used in Casper filming?
Most content focuses on relatable, everyday environments rather than iconic landmarks, so viewers can imagine the mattress in their own space.