Brand Guidelines

education

The University of Maryland uses a set of official symbols to represent its brand, history, and community. These include a primary logo, a formal seal, ceremonial flags, distinct...

University & College

University of Alabama letterhead refers to the standardized printed heading used on official university correspondence, featuring approved institutional elements such as the uni...

color

Metallic navy blue sits between deep, light-absorbing navy and reflective metallic tones, making it valuable for branding, digital UI, and print production. This guide explains...

philanthropy

The Packard Foundation logo serves as the central visual mark of the David and Lucile Packard Foundation, representing decades of philanthropic work in conservation, population,...

holidays-observances

There is no single official "color" defined by law for Veterans Day, but the day is most consistently represented using combinations that include subdued red, white, and blue, e...

brand-identity

The Kroger logo is the primary visual identifier for one of the largest supermarket chains in the United States, serving as a consistent cue for millions of customers across its...

design-and-branding

Red is a powerful, high-impact hue that demands careful pairing to achieve balance and clarity. Colors that complement red include neutrals like white, black, gray, and beige; n...

branding

The D stereo logo serves as a distinctive visual mark for D Stereo, communicating the brand’s focus on audio reproduction and curated listening experiences. This profile expla...

branding

The Ram brand identity is anchored in a distinct palette of red, black, and silver that conveys power, durability, and precision. This guide explains each color’s official spe...

Identity & Branding

CMNH serves as a concise institutional shorthand, and its logo anchors that identity across print, digital, and built environments. This evergreen explainer unpacks what the CMN...