Ethos

persuasion

Aristotle’s three methods of persuasion, or modes of proof, are logos, ethos, and pathos. Logos appeals to logic and evidence, ethos to the speaker’s credibility and charact...

communication-rhetoric

Ethos is the ethical appeal that establishes a speaker or writer as credible, trustworthy, and qualified to address an audience. In practical terms, ethos is what makes an examp...

language-and-communication

Ethos is the ethical appeal that establishes credibility and trust, making an audience more likely to accept your claims. An example of ethos appears whenever a speaker or write...