Heuristics

cognitive-biases

People often rely on mental shortcuts, or heuristics, to make judgments under uncertainty. The representative heuristic and the availability heuristic are two such shortcuts, bu...

psychology-cognition

The representative heuristic is a mental shortcut in which people judge the likelihood of an event or person by how much it resembles their mental prototype or stereotype. When...

psychology-and-cognitive-science

This guide profiles 25 well-studied cognitive biases that shape everyday judgments and decisions. Each bias is defined in plain language, illustrated with concrete examples, and...

decision-making

This guide explains what decision aids and "cheats for choices" are, why they matter, and how to apply them reliably. It defines key concepts, outlines common biases that underm...